Privacy Policy

1. Introduction

Amba Auto Sales and Services Limited (CIN: U05010KA2005PTC035690 ), with its registered office at Sy.No. 442/2A, 443/2B, 7, Hongasandra, , Bangalore, Karnataka, India – 560068., Bengaluru, Karnataka, India (“Amba Auto”, “Company”, “we”, “us” or “our”), manages the website www.ambaauto.com (the “Website”).

We are an authorised dealer of Bajaj, KTM, Husqvarna, Chetak, Bajaj three-wheelers and LG home appliances, and we operate showrooms and service centres in Bengaluru. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and what rights you have.

This policy is published in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and its rules, as applicable.

By using the Website or submitting your personal data to us, you agree to the practices described here. If you do not agree, please do not use the Website or provide your data.

2. Personal Data We Collect

1. a) Information you give us directly
   When you fill in a form, call us, message us or visit our stores, we may collect:

• Identity and contact details: name, mobile number, email address, city, PIN code and address.
• Enquiry details: the product or brand you are interested in, preferred showroom, preferred date and time for a test ride or demo, and any message you send.
• Booking and purchase details: vehicle or appliance model and variant, booking amount, invoice and delivery details.
• Finance and exchange details: employment and income details, details of your existing vehicle, and other information needed for loan, EMI or exchange evaluation.
• KYC and registration documents: such as Aadhaar, PAN, driving licence, address proof and photographs. These are collected only at our showrooms or through secure channels, and only when needed to complete a purchase, registration, insurance or finance application.
• Service details: vehicle registration number, chassis and engine number, service history and complaints.
• Investor and Help Desk communications: name, contact details, folio or demat details, and the content of your query, if you contact the Investor Relations Help Desk.
• Reviews and feedback: testimonials, ratings and survey responses.

b) Information collected automatically
When you visit the Website, we and our service providers may automatically collect:

• IP address, browser type and version, device type and operating system;
• pages visited, time spent, links clicked and referring website; and
• approximate location based on your IP address.

This is collected through cookies and similar technologies (see Section 7).

c) Information from third parties
We may receive information about you from manufacturers (for example, leads generated on brand websites), finance partners, insurance providers, and social media platforms when you interact with our pages.

3. How We Use Your Personal Data

We use your data only for lawful purposes, including to:

• respond to your enquiries and call-back requests;
• schedule and manage test rides, product demos and service appointments;
• process bookings, invoicing, delivery, registration and insurance;
• facilitate vehicle finance, EMI and exchange through our partners;
• provide after-sales service, warranty support, recalls and service reminders;
• send you updates, offers, schemes and promotional messages about our products and services, where you have consented or where the law permits;
• respond to Investor Relations queries and meet our disclosure and compliance obligations;
• improve our Website, products, services and customer experience;
• detect, prevent and investigate fraud, security incidents and misuse; and
• comply with applicable laws, regulations and legal processes.

4. Consent

We process your personal data on the basis of your consent, or for other lawful purposes permitted by law, such as compliance with legal obligations or fulfilling a contract with you.

• By submitting a form on the Website, you consent to us contacting you by phone, SMS, WhatsApp, email or other means about your request.
• You can withdraw your consent at any time by writing to us at info@ambaauto.com. Withdrawal does not affect processing done before it, and in some cases we may no longer be able to provide the related service.
• You can stop promotional messages at any time by following the opt-out instructions in the message or by contacting us.

5. Who We Share Your Data With

We do not sell your personal data. We share it only as needed, and only with:

• Manufacturers and brand partners: such as Bajaj Auto Limited, KTM, Husqvarna Motorcycles and LG Electronics India Private Limited, for processing your booking, registration, warranty, service and customer-satisfaction activities.
• Financial institutions: banks, NBFCs and other lenders, to process your finance, EMI or loan application.
• Insurance companies and brokers: to issue or renew vehicle or product insurance.
• Service providers: who help us run the Website and our business, such as IT and hosting providers, CRM and WhatsApp communication tools, SMS and email providers, payment processors, analytics providers, and the agency that designs and maintains the Website. They may use your data only on our instructions and under confidentiality obligations.
• Government and regulatory bodies: such as transport authorities (RTO), tax authorities, SEBI, stock exchanges, the Registrar of Companies, courts and law-enforcement agencies, where required by law or to protect our legal rights.
• Professional advisers and auditors: such as lawyers, auditors and consultants, under duties of confidentiality.
• Successors to our business: in the event of a merger, acquisition, restructuring or sale of assets, in which case your data may be transferred subject to this policy.

6. Data Retention

We keep your personal data only as long as necessary for the purposes described in this policy, or as required by law. For example:

• enquiry data is kept for a reasonable period to follow up on your request;
• purchase, invoicing, warranty, service and tax records are kept for the periods required by applicable law and manufacturer requirements; and
• data we are required to retain by law is kept until that period ends.

When data is no longer needed, we delete or anonymise it.

7. Cookies and Similar Technologies

The Website uses cookies, which are small files stored on your device, to make it work properly, remember your preferences, understand how visitors use it, and improve our services.

The types of cookies we may use are:

• Essential cookies: needed for the Website to function.
• Analytics cookies: help us understand traffic and usage, [such as Google Analytics, to confirm].
• Marketing cookies: help us show relevant advertising and measure its effectiveness, [such as Meta pixel or Google Ads tags, to confirm].

You can control or delete cookies through your browser settings. Blocking some cookies may affect how the Website works. The Website may also embed videos and social media content (for example, from YouTube, Facebook or Instagram), and those providers may set their own cookies.

8. Data Security

We use reasonable security practices and procedures to protect your personal data against unauthorised access, loss, misuse, alteration or disclosure. These include access controls, secure server infrastructure and confidentiality obligations for our staff and service providers.

No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security. Please do not share sensitive details, such as OTPs, card numbers or passwords, over calls, messages or forms on the Website. Amba Auto will never ask for these, or ask you to pay into a personal account.

If a personal data breach occurs, we will notify the affected persons and the authorities as required by law.

9. Your Rights

Subject to applicable law, you have the right to:

• access a summary of the personal data we hold about you and how it is processed;
• correct or update inaccurate or incomplete data;
• request erasure of your personal data where it is no longer needed or you withdraw consent, unless we must keep it by law;
• withdraw consent at any time;
• seek grievance redressal (see Section 13); and
• nominate another person to exercise your rights in the event of your death or incapacity.

To exercise these rights, write to us at info@ambaauto.com with your name, contact details and a description of your request. We may need to verify your identity before acting on it, and we will respond within a reasonable time or as required by law.

10. Children’s Data

The Website is not directed at children under 18. We do not knowingly collect personal data of children without the verifiable consent of a parent or lawful guardian. If you believe a child’s data has been given to us without such consent, please contact us and we will delete it.

11. Third-Party Websites

The Website contains links to other websites, including manufacturer sites (Amba Bajaj, Amba KTM, Amba Chetak), LG online stores and our social media pages. We are not responsible for the privacy practices or content of those sites. Please read their privacy policies before sharing your data with them.

12. Transfer of Data Outside India

Some of our service providers (for example, cloud hosting, analytics or email tools) may store or process data on servers outside India. Where this happens, we take steps to ensure that your data is handled with appropriate safeguards, in line with applicable law.

13. Grievance Officer and Contact Details

If you have any question, concern or complaint about this policy or how we handle your personal data, please contact:

Email: info@ambaauto.com
Phone: +91 95354 11100
Address: Amba Auto Sales and Services Limited, Sy.No. 442/2A, 443/2B, 7, Hongasandra, , Bangalore, Karnataka, India – 560068.

We will acknowledge your complaint within 48 hours and aim to resolve it within 30 days, or earlier where the law requires. If you are not satisfied with our response, you may approach the Data Protection Board of India or any other authority as permitted under applicable law.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or in the law. The “Last updated” date at the top shows when it was last revised. We encourage you to review this page regularly. Your continued use of the Website after changes are posted means you accept the updated policy.

15. Related Documents

This policy should be read together with our Terms of Service.